SevaKrutko
Marketing strategist & project lead for companies that need the next move to be the right one.
Marketing strategist & project lead for companies that need the next move to be the right one.
About Me
I have spent 20+ years in brand strategy, marketing and communications — as a strategy director inside the Publicis network, as a managing director of an agency, and most recently as the strategy lead of a European creative agency.
In that time I have built and delivered programmes for Kohler, PepsiCo, Danone, Beiersdorf (NIVEA), Carlsberg, Aquaphor and a run of fast-growing tech companies, across the EU, the GCC, the Caucasus and Central Asia. Different markets, different budgets, the same discipline: understand the audience, decide what the brand stands for, then make it happen in the real world.
I now work directly with businesses, and as a senior subcontract partner for agencies that need strategic weight on a pitch or a client.
Services
Positioning, brand platforms and rebranding programmes — including building a brand from nothing.
Market entry for the EU, US and GCC. Launch playbooks for startups and for established brands moving into new territory.
A clear read on what is not working in your marketing and communications, and a plan you can actually execute.
Structure, process and communication for fully remote marketing teams — set up so they keep working after I leave.
Putting AI tools into strategy, content and analytics workflows without losing the quality bar.
Pitch support and strategic supervision of client projects, on a subcontract basis.
Selected work
Kohler · Brand experience · Riyadh
A first-of-its-kind branded space in the heart of Riyadh, built around the brand's connection to nature — with the US CEO in the room.
Kohler · Brand experience · London
Introducing Kohler to London's interior design community, in a space brought back to life with flowers, candlelight and live music.
Beiersdorf / NIVEA · Social · CCAR
Four years as regional social lead: a creative and production process built to hold global standards month after month.
Carlsberg Group · Social · Uzbekistan
Tuborg, Kronenbourg, 1664 Blanc, Žatecký Gus and local Sarbast — each with its own strategy rather than a shared template.
Zubr Capital · Event platform · Web Summit
A founders-and-investors side event that outgrew its own registration list in year one and became a signature annual platform.
Travely · Launch campaign · Baltics
The proposition sounded unreal, so the launch look book made the destinations unreal too — and let the app deliver the ordinary part.
Weeca · Brand creation · Fintech
Name first, then an identity carrying one idea: closeness — peer-to-peer payments as simple as speaking to the person next to you.
Sharp & Gentle · Positioning · B2B education
From a LinkedIn presence to a full digital strategy and a funnel that runs from the website through to a course or a live seat.
Rotary Club · Communications · Non-profit
Club life on one track, the supported projects as an ongoing diary on the other — so progress stays visible between milestones.
Testimonials
“The project was really amazing and the team was super great. We are so happy and will be definitely cooperating with you in the future.”
Kohler
“From developing the concept to execution, every aspect was handled with utmost professionalism and attention to detail.”
Zubr Capital
“Very flexible execution. Provided us with valuable strategic insights, and always there to help us with the most challenging issues.”
AdCatch
“Highly recommended as a valuable creative and strategy partner.”
Vention
“Seva provided us with flexible solutions for achieving our marketing goals.”
Sharp & Gentle
Why me
Strategy director in a global network, managing director of an agency, and strategy lead for brands. I know how the agency will scope it and how the client will judge it, because I have been both.
A luxury showroom in Riyadh, TikTok in Central Asia, a fintech launch in the Baltics, a design-week evening in London. Different markets teach different things, and none of it is theory.
You get me on the project, not a pitch appearance followed by a junior team. Small scope, direct line, no layers between the thinking and the execution.
Every project above ends in a number, because that is how it was scoped. KPIs get agreed up front, and I would rather argue about them early than deliver a beautiful strategy nobody can act on.
